Holland continues to show high average internet usage in Europe
comScore releases overview of European internet usage for June 2011
LONDON, UK, 18 August 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month.
Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
June 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix |
| Location |
Total Unique Visitors (000) |
Average Hours
per Visitor |
Average Pages
per Visitor
|
| World-Wide |
1,383,098 |
23.1 |
2,118 |
| Europe |
368,624 |
26.1 |
2,684 |
| Germany |
50,128 |
23.9 |
2,597 |
| Russian Federation |
48,738 |
22.9 |
2,462 |
| France |
42,374 |
27.6 |
2,708 |
| United Kingdom |
36,867 |
33.0 |
2,974 |
| Italy |
23,341 |
18.7 |
1,843 |
| Turkey |
22,967 |
31.1 |
3,435 |
| Spain |
21,518 |
26.2 |
2,318 |
| Poland |
18,193 |
25.8 |
2,948 |
| Netherlands |
11,968 |
34.1 |
3,268 |
| Sweden |
6,173 |
23.0 |
2,253 |
| Belgium |
5,965 |
20.2 |
2,099 |
| Austria |
4,688 |
14.0 |
1,515 |
| Switzerland |
4,676 |
18.9 |
1,864 |
| Portugal |
4,169 |
21.2 |
2,041 |
| Denmark |
3,655 |
20.7 |
2,129 |
| Finland |
3,355 |
22.7 |
2,091 |
| Norway |
3,234 |
24.8 |
2,112 |
| Ireland |
2,094 |
20.9 |
1,906 |
Source: comScore press release, 18 August 2011
|
